Article Found on Chevy Pressroom
To celebrate the launch of the 2024 Trax, one person will receive $100,000 and the all-new Chevy Trax for three months to help chase their dream.
In anticipation of the arrival of the 2024 Chevrolet Trax this spring, Chevy is announcing an opportunity for a chance to become a “Lead Dream Chaser.” This three-month opportunity will enable one person to pursue their lifelong dream or passion project. The Lead Dream Chaser will share their journey on social media and in return receive $100,000 and three months with the all-new 2024 Chevrolet Trax.
Chevy has teamed up with Everette Taylor, a creative entrepreneur and CEO of Kickstarter, to identify the best person to serve as Lead Dream Chaser. Everette is deeply experienced in building and growing successful businesses and is passionate about supporting others to help with their own career goals, making him a great teammate to help find Chevy’s Lead Dream Chaser.
“The past few years have caused many to consider turning their ideas and ambitions into reality, and I’m excited to help Chevy find a qualified person who will pursue their dream,” said Taylor.
The 30-day submission period will open the afternoon of Friday, Jan. 13. Friday afternoons are the most popular time of the week for daydreaming, according to a Chevy-commissioned Harris Poll survey.
To enter for a chance to become the Lead Dream Chaser, eligible entrant can visit ChevyDreamChaser.com to submit a short video about themselves, their dream and how they plan to leverage the all-new Trax and funds to pursue a passion project or help their community. Entrants will also need to share how they plan to document their story on social media along the way. Chevy will announce the finalists in March and the selected individual will be announced in April.
The all-new 2024 Chevy Trax is a stylish small SUV offering the practicality of a compact car and the utility of an SUV. Larger than today’s Trax, it offers more space for passengers and cargo, a robust array of standard safety features and technologies to help keep customers connected — all great offerings for Chevy’s Lead Dream Chaser.
“We look forward to reviewing the submissions and following along the journey of the Lead Dream Chaser,” said Steve Majoros, chief marketing officer, Chevrolet. “The all-new Chevy Trax has everything you need to pursue your passion in style, so we encourage every dreamer to check it out.”